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Featured Insights – F... 24/05/2019 23:05
Make addressing emerging market challenges a priority for your tech-driven innovation efforts
If your firm strives to be Customer Obsessed then a key focus should be on addressing emerging customer needs and challenges. Sadly, where and how they can live is rising fast as a global concern. As noted in my new Forrester report on the importance and impact of Moonshot innovations, I...
Featured Insights – F... 24/05/2019 21:05
Why Sizmek’s Ad Server Shouldn’t End Up With Amazon
Ad serving… sounds boring right? And on its face, it is. Ad servers are the pipes of digital advertising – they (virtually) move content or ad creatives into empty slots on publisher’s pages, and then keep track of how many times they did it. So, it’s no wonder the ad...
Featured Insights – F... 24/05/2019 10:05
Digital Acceleration Is At A Crossroads — Modernize Everything Or Die
Have you experienced or heard of anything similar to these anecdotes? “Tesla can’t figure out how to manage its glass inventory and replacements” or “I was abroad and had to give Uber my credit card number again!” or “My banking mobile app is not approving my...
Featured Insights – F... 23/05/2019 21:05
Future Of Retail: Implementing Artificial Intelligence In 2019
To help retailers and brands plan for 2019, Researcher Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” Last week, we spoke to Sam Stern about how employee experience will...
Featured Insights – F... 23/05/2019 17:05
Future Healthcare Success Is Rooted In Exceptional CX
We know that better customer experience (CX) in healthcare better engages customers and patients, improves care outcomes, and reduces costs. But there are several factors contributing to lagging CX in healthcare. The most common pitfalls we observe with healthcare organizations (HCOs) are that...
Featured Insights – F... 23/05/2019 17:05
Your Customers Want to Self-Serve — It’s Good For Them And Good For You
Your customers have more choice over what products to buy, where to buy them, and how to buy them. What they don’t have is time. In fact, Forrester finds that two-thirds of customers say valuing their time is the most important thing a company can do to provide them with good service....

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