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Featured Insights – F... 19/07/2019 21:07
Understand The Location Intelligence Tech Landscape And Get Over Your Maps
Our most recent location intelligence (LI) research takes a deep dive into the LI landscape. The report titled, “Now Tech: Location Intelligence Technologies, Q3 2019,” analyzes 34 different players in the location intelligence market. We describe the key capabilities, the emerging...
Featured Insights – F... 18/07/2019 20:07
Prioritize Customer Value, Not Just Customer Experience
Eighty percent of marketing decision makers say that improving their customers’ experience is their top priority (it falls second place to “grow revenue” in popularity — 87% of marketing leaders call that their top imperative), yet our research shows that customer...
Featured Insights – F... 18/07/2019 18:07
Tap Consumer Energy To Drive Sustainable Innovation In Singapore
Singapore is recognized as one of the world’s most innovative hubs and as an innovation powerhouse in Asia: The 2018 Global Innovation Index ranks Singapore as the fifth most innovative market out of 126 global economies analyzed, and Singapore’s recently launched S$1 billion...
Featured Insights – F... 18/07/2019 17:07
How CIOs Can Internally Drive Their Shift To #DigitalTransformation Driver
#CIOs who are looking to be the agents of #DigitalTransformation but aren’t perceived that way can overcome this — by taking a few key actions. And to learn more, read myself and David Johnson’s latest #Forrester report.
Featured Insights – F... 18/07/2019 17:07
HP’s Transformation Was A Win For Customers, Culture, And Cost Savings
External market factors can make business success seem out of your control. But HP Inc. found that even in a difficult market, a well-established business can uncover opportunities for cost-saving efficiencies that also contribute to delighting the customer. Their approach was to create:...
Featured Insights – F... 18/07/2019 07:07
Planes, Fuel, Seats, Bags, Meals, And Airline Profit — But What About CX?
True Or False? — Passenger Experience Drives Airline Profit! If you’d like to test yourself and your customer experience (CX)/marketing department on how well you can attest to the truth in the above statement, ask yourself: “How much is CX improvement worth in annual...

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